The iPhone 12 now comes in a new purple color

Apple really leaned into 420 at its spring event with a drop of some sweet purple. A purple iPhone, that is.

In a video featuring puffs of smoke set to "Candy Man" from Willy Wonka & the Chocolate Factory, Apple unveiled the new purple color for the iPhone 12 and Phone 12 mini.

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Puff puff pass your phone! Credit: screenshot: apple

There's already a purple iPhone 11. Why Apple waited this long to bring the cute lewk to the 12 lineup is unclear. Maybe they just wanted an excuse to sell new iPhones in the middle of the year?

People who want to get their hands on the new purple iPhone can pre-order it Friday and it will be available April 30.

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