CES 2025: Samsung to unveil AI

Samsung is set to debut a new, AI-powered refrigerator at CES 2025.

The tech company announced the plans in a press release, weeks ahead of the annual, major tech conference in Las Vegas. Samsung said the new fridges will use what it's calling AI Hybrid Cooling technology. Basically, the AI-powered tools will work to anticipate temperatures changes — when unloading groceries, for instance — and keep the refrigerator properly cooled.

SEE ALSO: CES 2025 preview: Mashable's guide on what to expect

Wrote Samsung:

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"The AI Hybrid Cooling technology combines a highly efficient compressor with a Peltier module, which is a semiconductor device that achieves cooling by harnessing the temperature change arising from the flow of electric current. The introduction of the Peltier module enables the refrigerator to function like a hybrid car, by using two power sources together only when needed to efficiently cool the inside of the fridge."

The end goal is a more efficient fridge that keeps food fresher for longer.

"Since refrigerators run 24/7, we placed a strong emphasis on developing a cooling system that meaningfully enhances energy efficiency for users," said Jeong Seung Moon, head of the R&D team for digital appliances business at Samsung, in the press release.

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So it's not exactly a fridge with a ChatGPT assistant, but rather — at least, according to Samsung — a fridge that should keep food fresher while using less energy.